In the heart of London's buzzing Clerkenwell neighborhood, where cobbled streets hum with artistic energy and history emanates from every brick, lies a hidden haven for the discerning traveler: The Zetter, a sanctuary for those who crave authenticity and playful charm.
Getting to The Zetter was an adventure, hidden down a discreet alleyway, I stumbling upon a charming two-house block. Ta-Da! The gateway to this beautiful gem, an in-the-know secret that feels more like a friend's quirky apartment than a typical hotel. Stepping inside, you're greeted by a knowing wink – a haven for those who appreciate individuality and understated style.
Once inside I discovered that The Zetter attracts a refreshingly authentic and creative community. Londoners unwind here after work, artists meet up and mull over creative ideas, and LGBTQ+ travelers like myself find a welcoming space where individuality is celebrated, not questioned. It's comfortable and cozy, charming and the picture perfect vibe is fueled by the clinking of glasses in the vibrant ZTL Cocktail Lounge.
Speaking of rooms, there are only 13, it's super-boutique hunny, each with its own personality so you aren't getting cookie-cutter minimalism. Think playful Union Jack flags adorning the beds, a cheeky nod to British eccentricity, and throws that wink at prep school heritage with a playful nod. It's all in good fun, a celebration of British quirkiness that feels both familiar and refreshingly original.
Under the playful surface lies a commitment to comfort. Hypnos beds swathed in Egyptian cotton promise sweet dreams, while fluffy towels and REN toiletries in the rainfall showers ensure a spa-like experience. And for those chilly London nights, there's a touch of pure English whimsy: hand-knitted hot water bottle covers, the perfect antidote to winter blues.
But The Zetter is more than just comfy beds and quirky decor. It's a place that buzzes with life. I discovered the events calendar which was a constant source of delight, from flapper-inspired dance nights to jazz bands serenading guests in the elegant ZTL Cocktail Lounge. Think antique furniture, art-adorned walls, and a cocktail menu that's a beautiful array of flavors.
And let's not forget the food! While London boasts culinary adventures galore, a night in at The Zetter can be just as satisfying. The Zetter burger, was my favorite after show indulgence, a masterpiece of wagyu beef, cave-aged cheddar and perfectly crisp chips, is guaranteed to leave you licking your fingers and wanting more.
But what truly sets The Zetter apart is its under-the-radar vibe. It's a place for those who seek genuine home away from home experiences, away from the tourist throngs. It's a place where you can be yourself, quirks and all, and be embraced with open arms.
So, if you're looking for a hotel that feels more like a friend's stylish apartment, a place where individuality is celebrated and authentic connections are made, then The Zetter is your haven. It's a hidden gem for the real London lovers, the LGBTQ+ travelers, and anyone who appreciates a dash of playful charm with their comfort. Trust me, this is one secret you won't want to keep.