• Patrick Michael Hughes

KA WA KEY A/W21'THROUGH THE LOOKING GLASS'

PATRICK MICHAEL HUGHES SENIOR FASHION EDITOR

PHOTOGRAPHY BY JARNO LEPPANEN

VIDEOGRAPHY BY CECLIA MacALOON WOLFF

A SUSTAINABLE LONDON LOOK IN NEW YORK ...

Through The Looking Glass, KA WA KEY AW 21 collection observes the duality of the imagination and reality inspired by larger than life characters and their dual personalities. Characters like Willy Wonka, Moira Rose, Peter Pan, Mad Hatter just a few to mention. KA WA KEY is a London-based gender-fluid label by design duo KEY CHOW and JARNO LEPPANEN. The designer duo re-imagines traditional textile crafts using sustainable materials to rework everyday casual wear.

Through their AW 21 collection, KA WA KEY reflects the imaginative worlds they’ve visited and characters they’ve met during the past year, which has been rather different and even scary at times. TV and music have been a HUGE inspiration and has offered an escape from reality, opportunity to meet different personalities who have given us hope and a variety of amazing places to visit. KA WA KEY wants to thank all the creatives and artist who have created content and entertainment to get us through these unexpected times. Without you, the times would have been much darker.

KA WA KEY NYMD & NYFW digital presentation comments on the controversy of the journey of growing up and the pressure which comes along with it. So often we desire the things we don’t have, things we dream about and on the contrary the things we used to have, the things we've now lost. This presentation is inspired by the works of Tim Burton and was made by a young filmmaker Cecilia McAloon Wolff and the music is by Robin Appelqvist .

Through The Looking Glass, KA WA KEY AW 21 collection is a playful and romantic combination of soft and fluffy knits using mainly RMS mohair and uniquely cut swirl patterns. The collection includes 7 pieces designed in collaboration with Japanese fabric manufacturer TORAY using their sustainable fabrics from their Primeflex product line.

KA WA KEY are H&M Design Award Finalist, International Woolmark Prize 2018 semifinalist, Center of Fashion Enterprise Fashion Pioneer Program graduate, Royal College of Art’s Creative Brand accelerator program graduate and currently part of Sustainable Fashion Accelerator by The Trampery.






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