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Paris FW: Homolog's F/W 24-25 Couture Show: A Tribute to Tradition & Innovation

On Thursday, June 27th, 2024, the fashion world converged at the Tennis de la Cavalerie, adjacent to the iconic Paris Tower, for Homolog’s highly anticipated Fall/Winter 2024-2025 couture show. Under the visionary guidance of Creative Director Emily Cheong, Homolog once again redefined haute couture with a collection that seamlessly blended tradition, mystique, and modernity.

Homolog’s haute couture workshop is renowned for its meticulous craftsmanship and ability to transform thousands of ideas into garments that are not only stunning but also exceptionally comfortable. The Fall/Winter 2024-2025 collection, themed around "feng shui and astrology," pays homage to cultural symbolism from around the globe. This season, Creative Director Emily Cheong and her team drew inspiration from the celestial arrangement of the Big Dipper, a symbol deeply embedded in Malaysian, Singaporean, Chinese, Thai, and Indonesian mythology.

The nine stars of the Big Dipper—each with its own attributes and significance in astrology—were ingeniously interpreted into the collection's designs. For instance, Wenqu, associated with wisdom and thought, inspired pieces characterized by green hues and intricate patterns that reflect its celestial role in guiding human destiny.

At the heart of Homolog’s latest collection lies a commitment to preserving classic elegance while infusing modern elements. Iconic embroidered dresses maintained their prominence, while innovative silhouettes, such as dress ponchos incorporating architectural influences, added a contemporary twist. This fusion not only enhances comfort but also enriches the garments with a divine essence, aligning perfectly with the collection's mystical theme.

Beyond its sartorial achievements, Homolog used its platform to pay homage to women who have shaped history and culture. Icons like Sister Theresa, Queen Elizabeth II, and Empress Wu Zetian were celebrated for their contributions to society, underscoring Homolog’s commitment to highlighting the enduring legacy of influential women.

The show’s ambiance was further elevated by an art installation of tennis balls, meticulously designed by IMG Focus to symbolize the nine stars of the Big Dipper. This installation not only served as a visual spectacle but also deepened the thematic resonance of the collection.

The venue itself, the Tennis de la Cavalerie, adjacent to the Paris Tower, provided a fitting backdrop. Designed by the renowned French architect R. Farradèche in 1924, the venue’s arched roof—a marvel consisting of 1,400 pieces of wood—stands as a testament to architectural brilliance. Its designation as a national monument added historical significance, coinciding with the Paris Olympics' centennial celebrations and the 100th anniversary of the club.

The show's music, rooted in Chinese sound theory and the "five tones enter the five viscera," added a soulful dimension. Drawing from ancient Chinese medicine, the music was carefully composed to resonate with the essence of each garment, further enhancing the audience's emotional connection to the collection.

Homolog’s Fall/Winter 2024-2025 couture show was not merely a display of fashion; it was a testament to the brand's unwavering commitment to excellence, innovation, and cultural appreciation. By weaving together elements of tradition, mysticism, and modernity, Creative Director Emily Cheong and her team crafted a collection that not only dazzled but also inspired—a fitting tribute to the past, present, and future of haute couture.

As with the Homolog brand, the positioning is high-end, with the intention of providing unlimited services to a limited group. Including advanced customized modification of precious old clothes, so that after many years can still wear her original beauty, advocating people to seriously live seriously love, so that time becomes a good friend, so that the wisdom and classic continuation.


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