Updated: Oct 1, 2019
Patrick Michael Hughes Men's Fashion Editor
SEVEN CRASH SS2020; THE LAB
Committing to a sustainably crafted fashion future is a movement not a trend...
SEVEN CRASH NEW YORK, collection presentation at New York Fashion Week Spring/ Summer 2020 was a head first jump into making clothing responsibly using materials which are biodegradable and recycled. In the future there won’t be an artifact of or trace of clothing.
The creative streetwear brand was founded by Jason Yao and Enchi Shen who’s aesthetic is heavily influenced by 1990s American Hip-Hop and a passion for street culture. Yao, became an expert in pattern making and technical design after spending more than ten years working in haute couture and accessory design. Shen is a creative designer who has spent time a musician, stylist and media journalist.
The Spring 2020 collection was focused on bringing together science’s advancements in new fabrication for the future. The socially conscious collection was divided into three sections The Lab, Future Commuter and Futuristic Work wear. All of the pieces are rooted in functionality and transformation.
SEVEN CRASH SPRING/SUMMER2020 THE LAB
The Lab, was framed in the center of the presentation suggesting sterile environment complete with beakers and test tubes. The marbleized black and white section of the collection showcases the eco-friendly fabrics adopting the International Environmental Protection benchmark UNIFI and recycled PET bottles. There was lightness to the sensibility as well as a vocabulary easily recognizable to street wear fashion. Hoodies, wide-open collars, zip front bomber style jackets next to outerwear with a multitude of pockets ideal for a ‘ready society’. Street wear is strapped in and harnessed. A standout item in this section was a clear multi- paneled anorak styled outwear garment. ‘Clear ‘ always seems to be a go to element when designer’s fashion the future.
What is the fashion news?... these looks are not in the oversize camp. They are roomy but not excessive showing an economy of materials with and astute pattern-making leaning toward zero waste. A styling highlight was the white in the models hair.
The Future Commuter, highlighted Material RGD, safe garment dying and knit and woven integration. The neutral footprint theme was carried through in the color palate of khaki, olive, black and grey further showcased the DNA of the SEVEN CRASH style, street, skate, music, messenger. The details are in the harnesses, transformative jumpsuits and hand painted denim.
SEVEN CRASH S/S FUTURE WORKWEAR
Future Workwear was the most transformative section, jackets that change into bags jackets with attached bags pull apart waist bags and suspenders with detachable pouches. What was noteworthy was the fact that the neutral color sensibility was stronger in this section featuring the variety of textures this type of fabrication is capable of .The SEVEN CRASH future is covered we were left wondering is this due to sun exposure and pollution.
This was another solid collection from the brand, IRK was at last season’s runway debut and has been looking with interest to see how they grow…Spring 2020 is still keeping hip... now with a heavy dose of savvy social conscious streetwear in step with a new generation of fashion client.