DNUD: Swimwear That Lets Women Breathe
DNUND : Rethinking the Swimsuit, Rethinking the Body
DNUD was born from a need for change — both professional and personal. After years spent leading the surfwear brand VICIDOMINI, the founder felt the urge to create something different. Something quieter. A line that would rewrite the often-anxious experience of trying on swimsuits.
The idea was simple: make women feel at ease in their own skin. Not disguised. Not constricted. DNUD swimsuits are clean-cut, well-balanced, and made to last. The goal? To build a brand that’s chic, playful, and timeless — one that celebrates the female form without screaming for attention.
Designing a Sense of Freedom
The name DNUD is a clever nod to “dénudé” — not just nakedness, but a refined, quiet kind. Rather than aiming to provoke, it’s about feeling good in your skin — comfortable, natural, and free. From the beginning, this idea of elegant nudity has shaped every part of the brand. Whether it’s the soft, technical fabrics or the seamless, invisible finishes, everything is designed to feel like a second skin. A DNUD swimsuit doesn’t shout; instead, it quietly melts into the body — light, minimal, and barely there.
As a result, simplicity becomes a form of strength. These swimsuits never overshadow; on the contrary, they spotlight the woman who wears them. With clean lines, thoughtful structure, and zero stiffness, DNUD champions a softer kind of confidence. Ultimately, that’s the brand’s core aesthetic: quiet power, worn with ease.
Swimwear Built Like Architecture
Every DNUD piece is a feat of textile architecture. From the start, cuts are carefully studied, and fits are continuously refined. Importantly, technical details — like real working buttons or adjustable integrated belts — aren’t just decorative. On the contrary, they’re designed to serve, to support, and to move with you.
Behind the scenes, invisible craftsmanship does the heavy lifting. What seems minimal on the surface is actually the result of thoughtful, precise construction. Because of that, these suits don’t just look good — they hold, sculpt, and flatter. Most importantly, they’re built to last.
Minimalism, but Never Basic
DNUD avoids flashy prints and loud logos. Instead, the brand builds visual identity through thoughtful details, custom accessories, and subtle surprises — like straps inspired by overalls or delicate macramé.
Each season brings a fresh exclusive color palette, new silhouettes, and refined lines that reflect the team’s instincts rather than passing trends. The goal is always the same: clothes that feel good, fit right, and stay relevant.
Sourcing That Makes Sense
DNUD’s pieces are made in Europe and Tunisia by partners who have been part of the journey for over 20 years. These long-term relationships allow for shared innovation — from buttons to clasps — with a level of precision that’s hard to find.
It’s more than just production. It’s collaboration. Their ateliers handle sensitive fabrics, invisible seams, and high-performance materials with care. They bring the brand’s clean vision to life with expert hands.
Style Without Stereotypes
Swimwear is never neutral. It’s tied to how we see bodies, how we perform gender, how we exist in public. DNUD chooses not to chase the ever-changing ideals. Instead, they create timeless pieces that support every kind of body.
Inclusivity is more than a statement. The brand offers sizes from 36 to 44 (and beyond in some models), and designs that work for all busts and body types — from bandeaus to structured one-pieces. The feedback is clear: women feel confident, not costumed.
Inspired by Emotion, Not Ego
Rather than follow big-name references, DNUD draws inspiration from emotion — a color seen in a painting, the curve of a mosaic, the texture of a stone wall. The team finds beauty in the quiet, in craftsmanship, in the hand-made gesture.
That’s where their aesthetic lives: somewhere between feeling and form.
What’s Next for DNUD?
DNUD already extends beyond the beach. Their resortwear, lingerie, and easywear collections reflect the same minimalist philosophy — offering pieces that are fluid, elegant, and functional. It’s about building a wardrobe that makes sense. Fewer pieces, better thought out.
The brand is also eyeing new points of sale, intimate experiences, and thoughtful collaborations. Always at their pace, always with care. For DNUD, the future isn’t fast. It’s meaningful.
DNUD Is Not Just a Brand — It’s a Way of Being
More than fashion, DNUD offers a state of mind. Their pieces don’t just clothe; they support, they respect, they endure. It’s about creating space — for the body, for the self, for presence. Swimwear, yes. But also, a philosophy: soft, simple, and strong.
Want some more ? Take a look at : Augusta The Brand: Sisters Redefine Quiet Luxury Shoes
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Amélie JOUISON is a fashion photographer and art director.
She likes to question the status of the image as a woman, incorporating a point of humour, burlesque and creating discomfort.
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