BLOOM CHRONICLES
Bloom Chronicles: Where floral rebels redefine beauty with asymmetry, slowness, and radical emotion. Once upon a time, flowers were loaded with codes. In Ancient Greece, they stood for gods. In the Middle Ages, they symbolized virtue and vice. Eventually, by the Victorian era, floriography turned blooms into secret messages. However, in the modern world? Bouquets became products. Arrangements were trimmed, shipped, copied. Today, a new generation of florists is flipping the script. They treat flowers not as decor, but as emotional devices. Two visionary studios, Mutabor in Kyiv and Bloom & Burn in London, offer floral art that resists perfection, embraces decay, and slows us down. Discover our new IRK series: BLOOM CHRONICLES.
FLOWER UNIVERSE WITH MUTABOR: WHERE CHAOS MEETS POETRY
“Our artistic universe lives at the intersection of unpredictability and precision, where nature is both the source and the co-author.” At Mutabor, flowers aren’t tamed. They’re collaborators. There is no rigid model. No duplication. Just pure interaction. “We don’t replicate bouquets or follow strict references,” they explain. “Instead, we embrace seasonal change, asymmetry, and the wild character of flowers.” The result is more than pretty. Each arrangement becomes “an ecosystem of contrasts.” As they put it: “Exotic meets local, bloom meets decay. You don’t just receive flowers, you receive a moment in its most ephemeral and expressive form.”
A bouquet as wild as traffic. Even parked, flowers move, seasonally, emotionally, unexpectedly. After all, nature doesn’t pose. Courtesy of Mutabor
FLOWER INSPIRATION: IMPERFECTION AS MUSE
“Nature is our main inspiration, its rhythms and imperfections.” No Pinterest board can compare. In fact, Mutabor listens to what grows, fades, twists. Moreover, the work honors natural irregularity and cycles. As a result, this reverence creates a kind of emotional intelligence. A bouquet isn’t just visual, it’s visceral.
FLOWER PROCESS: LETTING BLOOMS SPEAK
“For us, the idea isn’t a clear image in the mind, it’s more of a direction, a feeling that sets the tone.” They don’t force a narrative. Instead, “We don’t try to tame the flowers, we work with them as equals.” Each stem tells a story, from full bloom to slow decline. This philosophy builds movement into stillness. “Letting each one live through its own cycle within the arrangement” is the core of their creative method.
Colour explodes. Shape resists. This arrangement shifts the viewer’s gaze from decoration to confrontation. Meanwhile, the flowers keep whispering. Courtesy of Mutabor
FLOWER PRESENCE: NOT JUST DECORATION
“We want people to pause and notice.” At Mutabor, bouquets are invitations to slow down. For example, “to observe how a flower opens after three days in a vase,” they say. Or how “something that seemed insignificant on day one becomes the heart of the arrangement by day five.” In other words, “our goal isn’t perfection, it’s resonance.” Therefore, a bouquet is “a subtle daily companion, always changing, always speaking.” Ultimately, it becomes part of your space, not just your table.
FLOWER SPACES: WHERE TO FIND MUTABOR
“You can discover most of our work on our Instagram page @mutabor_flower_service.”
But that’s not all. “You can also visit our floral corner in Kyiv, where guests are welcome to co-create bouquets with our team.” Mutabor works on “special events, collaborations, and B2B projects both across Ukraine and internationally.”
FLOWER BURN WITH BLOOM&BURN: COLOUR, CARE, CONTRAST
“Flowers are the medium I work in and have done for the last 10 years.” For Bloom & Burn, flowers are also a creative alternative. “Not good at drawing or painting? Try flower arranging,” they suggest. “If you are using great ingredients then you’re already halfway there. Your only task is to make them more beautiful.”
FLOWER THERAPY: EMOTION OVER PERFECTION
“There’s a hope people will slow down, appreciate and reconsider things that have taken time to grow.” Today, things move too fast. “From the way we communicate to how we date.” The florist reflects on his own love story: “I’ve been with my partner for 15 years. If we had met on an app it would never have worked.” This sensibility bleeds into his work. “It’s okay to take your time, get your hands in the soil and search for something real.” Though he admits: “I then send my work out to Instagram to get validation from strangers.” A balance of honesty and irony.
FLOWER COLOUR: FROM GARDENS TO VINYL
“Colour is the thing I focus on most in my work.” He finds inspiration “in someone’s garden,” especially in “how they’ve planted up a pot or designed a border.” Additionally, “on my bookshelf,” book covers spark fresh ideas. Furthermore, his vinyl collection is also a muse: “The sleeves are full of colour and pattern. They often lead me somewhere unexpected.”
FLOWER GROWTH: A PROCESS MONTHS AHEAD
“Because I work with so many flowers that I grow myself, the colour palette and flower choices are often shaped by the bulbs, seeds and tubers I decide to plant.” Then, “nature takes over and decides what thrives and what doesn’t.” Every year is different. “Something that worked brilliantly one season might be a total no-show the next.” When it’s time to compose, “I’m led by what’s available.” All extras are “only from other local growers, all within about half an hour of my studio.” He’s learned “to make the most of what you have and to trust the flowers to lead the way.”
From shadow to sunlight. One blooms like a secret, the other like a scream. Together, they remind us: contrast always tells a story. Courtesy of BLOOM&BURN
FLOWER MOOD: BRINGING JOY IN FRAGILITY
“People are feeling nervous about the world at the moment.” That uncertainty drives his intent: “I hope I’m creating something that brings a bit of joy into their day, even if it’s just for a fleeting moment.” And he wants more people to bring blooms home. “They really can change the mood of a room,” he says. “Flowers are fleeting, so you can go big and let them fill your space… then something else takes their place.” “Bringing locally grown flowers inside connects your home to the outdoors and the season.”
FLOWER CONNECTION: BLOOM & BURN ONLINE
Apart from Bloom Chronicles, “You can find me on instagram @bloomandburn and on my website www.bloomandburnflowers.com.”
FLOWER PHILOSOPHY: SLOWNESS AND SHARPNESS
These floral studios don’t just arrange, they reinterpret. Their bouquets express change, decay, emotion, and deep presence. They remind us that flowers are fleeting. But so is everything else. And sometimes, the most stylish gesture is to let things bloom, then fall apart beautifully. And that is what we’re discovering in IRK BLOOM CHRONICLES.
Did you enjoy BLOOM CHRONICLES? Check out our article CHIC FLORAL BOUTIQUES TO VISIT NOW.
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Marie Loire Moulin approaches fashion as an immersive language—one that expresses identity, character, and cultural influence. Echoing Jean Cocteau’s observation that “Fashion is what goes out of fashion,” Moulin embraces the paradox at the heart of her craft. For her, fashion is a living, breathing art form—constantly deconstructed, reimagined, and reshaped in response to the world around it.
What fuels Marie Loire’s creativity is the ability to blend worlds—to explore the intersections of fashion, technology, history, and art. She is inspired by how these disciplines collide to generate experiences that are not only visually compelling, but also deeply purposeful.
Moulin is particularly drawn to artistic expressions that serve as bridges—linking cultures, fusing tradition with innovation. Sustainability, for her, is not a buzzword but a foundation. She sees it as a long-term commitment to thoughtful creation, not a passing aesthetic.
As a stylist working with actors on film sets, Marie Loire thrives on transforming a director’s vision into living, breathing characters. Through wardrobe and silhouette, she builds atmospheres that tell stories—stories of emotion, intention, and presence.
Her creative drive extends into virtual reality and immersive art, where she explores how emerging technologies can shift perception and spark connection across cultural boundaries. For Moulin, the digital realm is just another canvas—one that, when used with care, has the potential to resonate as powerfully as the physical world.
Whether on set or in virtual space, Marie Loire seeks originality and depth. Her work is marked by richly layered references, a reverence for detail, and a belief that fashion—at its best—can speak not just to the eye, but to the mind.
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