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Our contributing editor Daniel Syrett, or SYRETT, which the artist is better known as, brings his extensive knowledge of the fashion and art industries to his role here at IRK Magazine. While SYRETT is recognised for his glossy Haute-Couture pieces, Daniel is also the founder and curator of Runway Gallery, the fashion-focused gallery which represents some familiar names from IRK, including our founders, French Cowboy. Daniel may be making his mark on the vibrant London art scene at present; however, his unique style is based on different influences from Daniel Syrett’s past. 

After studying fashion at Jacob Kramer College of Art in his home city of Leeds, Daniel moved to Liverpool, where his style

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was influenced by the alternative creative’s of Merseyside. After successfully launching one of the most exclusive nightclubs in the country, Dan travelled to London to work as a freelance stylist, in a move which saw his career in fashion skyrocket. To date, Daniel Syrett has worked alongside some of the most prestigious names in the industry, including Elle, All Saints, EMI, the BBC, and London Fashion Week. 


Among his latest collaborations, SYRETT is most recognised for his partnership with True Brit Nail Varnish which is portrayed through his glossy art pieces. SYRETT uses the varnish as a medium to create highly polished, and highly fashionable works of art which expose the intertwining relationship between the fashion and art worlds. This connection is epitomised by his most recent collection in which SYRETT named each piece after some of the most iconic designers, including Alexander, Jean-Paul, Yves and Vivienne, with the latter designer being a frequent visitor to Daniel’s former boutique, Controversy. 


As a result of working with these stylish clients, Daniel Syrett has solidified a global reputation as both a fashion stylist and an artist. His work has graced everywhere from New York and Florence, to the pastel-glazed buildings on Miami’s South Beach, where an exhibition of SYRETT’S work is also planned for the near future. It is, however, unsurprising that Daniel Syrett has reached such heights, after seeing his work published in over 200 National and International publications, alongside several other books, including the Booth-Clibborn Edition of the counter-culture book, High Flyers. 


Alongside his role at IRK, Daniel continues to make his name in London and beyond, most specifically through Beautalism: the emerging art movement which is shaping the art scene across the capital. As the founder of the Beautalists, Daniel Syrett aims to bridge the gap between the public and the artist and make art accessible to all. This is all in a days work for Dan, who balances his Runway Gallery empire with his work as an artist. With other exciting partnerships launching with the W Hotel, Soho’s Century Club and ROOME, the future for the head of Beautalism looks beautiful indeed. 


Biography by Megan Slack, Contributing Editor at Magazine by Runway Gallery.

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