Updated: Sep 9, 2019
IRK Magazine's favourite spring-summer 2018 accessory is the mirrored clutch on a belt from the new capsule collection by Marzook. This is no ordinary belt pack! It is modern, elegant, and sleek. Presented in their showroom at Paris Fashion Week it's ingenious design and the creativity of Kuwaiti siblings Fahad and Shouq Al-Marzook immediately attracted our attention.
Marzook is a luxury handbag brand marked by the expressive individuality of the two designers. The circle is both a dominant form in their designs and a strong symbol in the spirit of the brand. Thus, the two interlaced circles were chosen for their "Marzook" logo. It shows their creative relationship and represents their ideals.
The spring summer 2018 handbag collection « Life Imitating Art » offers us accesories that are both unique and timeless. Through the simple, perfect and primitive circle geometric form, the design of the bags are classic. The pure designs are complemented by luxurious materials (precious metal, resin and plexiglass). Consequently, in the communication of the collection, the different bags are invited and integrated into the most famous paintings of all ages and artistic movements combined. The bags replace with humour the status of the muse in the different works of art.
However, beyond the universal aspect conferred by their shape, each of these bags have their own specificities in terms of colours and ornaments. In particular, the transparency of plexiglass allows you to personalise your handbag from the inside by its contents and, in this sense, to affirm your own singularity and creativity.
Thus, this collection reveals at once an idea of perfection, a divine ideal, and an emblematic image.This is why, in the communication lookbook, the bags replace with humour the status of muse of the subjects represented in the different works of art.