TWINS CONCEPT STORE
Marie Loire Moulin
Twins Concept Store reflects a broader shift in retail. Once, shopping was purely transactional. Now, it’s a stage for lifestyle, design, and discovery. In the heart of Paris, this hybrid space curated by twin brothers merges fashion, coffee, and community in a way that feels refreshingly personal. In fact, it embodies what modern retail aspires to be. Rather than overwhelm you with branding, Twins Concept Store welcomes you in, offers you an espresso, and dares you to stay. Ultimately, it’s not just a store. It’s a lived experience.
TWINS: A BOUTIQUE THAT BREATHES LIFE
Located at 7 rue Béranger, Twins describes itself as a life store. This isn’t just branding. It’s a lived experience. As soon as you enter, the space opens up — modular, modern, and welcoming, designed by Studio VoisinGuillemin. “Twins is about discovery, warmth, and sharing,” say the founders. And it shows. The store carries French labels like Rive Droite, Labdip, Bask in the Sun, and Faguo. Fashion, home goods, and accessories sit side by side in perfect conversation. Moreover, the selection constantly evolves. “We change our collections often, depending on our travels, our encounters, and our latest crushes.”
TWINS: A SPACE WITH SOUL
At the center of the boutique sits Paris-Lisbonne, a coffee counter that channels the twins’ Portuguese heritage. White and blue like ceramic faïence, it offers artisanal blends from Terres de Café, known for ethical sourcing and French roasting. It’s more than just a café. It’s a meeting point. A workspace. A reason to linger. “For those in a rush, everything is also available to-go,” they remind us, though it’s hard not to stay. In fact, Wi-Fi and warm light make it ideal for slow mornings and spontaneous chats.
THE STYLE IS FRENCH, THE ENERGY IS SHARED
Twins isn’t about hype. Rather, it’s about taste. Their motto? Style à la française, relaxed, clever, and a little unexpected. For example, their racks host labels like Opullence, MKT Studio, and Graine Clothing. Meanwhile, the kids’ section keeps the whole family looking sharp. Accessories follow the same ethos. In particular, clips by Coucou Suzette, recycled perfume bottles from Bon Parfumeur, and ceramics by Lola Mayeras add charm and surprise. Above all, nothing here feels generic. The store pulses with identity.
THE TWIN VISION
Not just retail, but rather, a reinvention. Michel and Nicolas, the twin founders, left the corporate world to build something real. Indeed, “we wanted to open a space that felt like us, to share our passions,” they explain. In other words, they’ve built a space with heart. And they do it with ease. Instead of pressure, they offer presence. “No pressure. No forced sales. We’re here if you want advice.” Consequently, that generosity echoes through every detail, from the curated racks to the playlist to the barista smile. Twins isn’t just a store. Ultimately, it’s a declaration: retail can feel human again.
Did you enjoy TWINS CONCEPT STORE? Discover PARIS BEST COFFEE SHOPS
Share this post
Marie Loire Moulin approaches fashion as an immersive language—one that expresses identity, character, and cultural influence. Echoing Jean Cocteau’s observation that “Fashion is what goes out of fashion,” Moulin embraces the paradox at the heart of her craft. For her, fashion is a living, breathing art form—constantly deconstructed, reimagined, and reshaped in response to the world around it.
What fuels Marie Loire’s creativity is the ability to blend worlds—to explore the intersections of fashion, technology, history, and art. She is inspired by how these disciplines collide to generate experiences that are not only visually compelling, but also deeply purposeful.
Moulin is particularly drawn to artistic expressions that serve as bridges—linking cultures, fusing tradition with innovation. Sustainability, for her, is not a buzzword but a foundation. She sees it as a long-term commitment to thoughtful creation, not a passing aesthetic.
As a stylist working with actors on film sets, Marie Loire thrives on transforming a director’s vision into living, breathing characters. Through wardrobe and silhouette, she builds atmospheres that tell stories—stories of emotion, intention, and presence.
Her creative drive extends into virtual reality and immersive art, where she explores how emerging technologies can shift perception and spark connection across cultural boundaries. For Moulin, the digital realm is just another canvas—one that, when used with care, has the potential to resonate as powerfully as the physical world.
Whether on set or in virtual space, Marie Loire seeks originality and depth. Her work is marked by richly layered references, a reverence for detail, and a belief that fashion—at its best—can speak not just to the eye, but to the mind.
Read Next
