APOC OPENS IN LONDON
APOC OPENS IN LONDON: a curated hybrid between gallery and home. The cult platform APOC just opened its first-ever physical store, high above London Fields, inside a 175m² fourth-floor loft at Regent Studios. For now, it opens by appointment only, yet it already offers more than a retail experience. In fact, it proposes a world-building exercise. A living archive of fashion, furniture, and feeling, somewhere between gallery, apartment, and post-internet dreamscape.
Inside the APOC store
To begin with, nothing feels staged. Instead, pieces sit as if someone just left the room, books open, chairs askew, clothes in motion. Moreover, APOC’s curation includes over 80 designers and artists. Each creator adds to a layered, evolving composition of ideas. From sculptural lamps to wearable statements, every object blurs the line between functional and emotional. As a result, you don’t simply browse, you explore. Therefore, the APOC store feels alive. It invites connection, not just consumption.
The APOC gallery, home hybrid
Unlike traditional boutiques, the APOC store (link here) doesn’t present a clean façade. On the contrary, it creates a conversation. In other words, it feels intimate, human, a little chaotic. Clothes live among objects, art merges with daily function, and furniture becomes both sculpture and presence. For instance, a lamp may double as a performance piece. Similarly, a coat might feel like a painting. Rather than categorising disciplines, the APOC store blends them with precision and play. Yes, most furniture pieces are for sale. Nevertheless, the purpose feels deeper. Indeed, the narrative matters more than the transaction.
Inside APOC’s curated habitat, clothes and objects live side by side—less like a store, more like an ongoing conversation. Courtesy of APOC
The APOC launch energy
Admittedly, the store is just beginning. However, the mood is already palpable. According to low-fi photos from the opening night, the scene was buzzing. Designers drifted between pieces, guests lingered in corners, and conversations bloomed naturally. Drinks circulated, although nothing felt overly curated. After all, APOC isn’t just about selling. It’s about presence, participation, and emotional imprint. Thus, the store becomes a living system, one that reflects the post-digital, post-category ethos of a generation.
Each piece tells a story: of tactility, tension, and texture. APOC invites you not to shop, but to feel. Courtesy of APOC
Consequently, APOC’s new space expands its mission. Now, not only does the platform host radical creators online, but also invites people into a physical dialogue. Because culture, as we know, isn’t meant to stay flat. It needs texture, tension, and touch. The APOC store is more than a location. It’s a way of thinking.
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Marie Loire Moulin approaches fashion as an immersive language—one that expresses identity, character, and cultural influence. Echoing Jean Cocteau’s observation that “Fashion is what goes out of fashion,” Moulin embraces the paradox at the heart of her craft. For her, fashion is a living, breathing art form—constantly deconstructed, reimagined, and reshaped in response to the world around it.
What fuels Marie Loire’s creativity is the ability to blend worlds—to explore the intersections of fashion, technology, history, and art. She is inspired by how these disciplines collide to generate experiences that are not only visually compelling, but also deeply purposeful.
Moulin is particularly drawn to artistic expressions that serve as bridges—linking cultures, fusing tradition with innovation. Sustainability, for her, is not a buzzword but a foundation. She sees it as a long-term commitment to thoughtful creation, not a passing aesthetic.
As a stylist working with actors on film sets, Marie Loire thrives on transforming a director’s vision into living, breathing characters. Through wardrobe and silhouette, she builds atmospheres that tell stories—stories of emotion, intention, and presence.
Her creative drive extends into virtual reality and immersive art, where she explores how emerging technologies can shift perception and spark connection across cultural boundaries. For Moulin, the digital realm is just another canvas—one that, when used with care, has the potential to resonate as powerfully as the physical world.
Whether on set or in virtual space, Marie Loire seeks originality and depth. Her work is marked by richly layered references, a reverence for detail, and a belief that fashion—at its best—can speak not just to the eye, but to the mind.
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