TURNING TEETH INTO ART WITH CUSTOM GRILLZ
Kendra Dresser
Where craftsmanship meets culture in New York’s Diamond District, Gabby Elan Jewellery creates custom Grillz.
GABBY ELAN JEWELERY
Grillz have evolved from underground symbols to luxury art forms. Once rooted in hip-hop’s golden era, they now reflect individuality, craftsmanship, and confidence.
Indeed, at the centre of this evolution is Gabby Elan Jewellery, a family-run brand redefining modern luxury, one smile at a time.
THE ART OF GRILLZ
A Legacy Forged in Gold
Founded in 1991 by Gabby Pinhasov and later joined by his son Elan, Gabby Elan Jewellery merges technical precision with bold imagination.
Gabby began his career as a dental technician in Israel before moving to New York City, where he saw an opportunity to merge his craft with art.
Today, the brand stands as a pioneer in custom grillz and fine jewellery.
Additionally, their clients include Lil Uzi Vert, A$AP Rocky, LeBron James, Kim Kardashian, Pharrell Williams, and Rihanna.
cultural icons drawn to craftsmanship that mirrors their own individuality. Each piece is a collaboration between vision and skill, resulting in work that’s both timeless and daring.
FROM SMILE TO STATEMENT
The Designer’s Vision
“I introduce myself as a custom jewellery designer,” Elan explains. “We prefer to keep it vague when people ask what we do. Once we know they’re interested, we explain that we specialise in gold teeth and show visuals of our work. The average person hasn’t seen a unique set of grillz.”
Furthermore, his approach is centred on curiosity and connection, transforming a first impression into a creative exchange.
Materials That Matter
“Materials are absolutely crucial in our work,” he notes. “On such a small canvas, every millimetre counts. Every stone must be the right colour, size, and shape. Any flaw can be spotted immediately, so we avoid them altogether.”
This precision defines the brand. A single grill can transform a look, serving as both statement and self-portrait.
DESIGNING ASPIRATIONS
Crafting Identity
“I’ve been told by many clients that people come to our office to buy their aspirations… they don’t come looking for something off the shelf. They come to make their ideas real.”
Furthermore, that philosophy captures the brand’s essence, helping clients turn ambition into artistry with custom grillz.
Inspiration in Every Detail
“What inspires me is my environment,” Elan reflects. “Classic jewellery, nail art, architecture, patterns in nature. At the right times, everything around us can act as inspiration.”
Therefore, his eye for detail transforms everyday beauty into wearable design.
THE FUTURE OF GABBY ELAN JEWELRY
“What’s next for us is expanding,” Elan shares. “We’re opening a private showroom by the holiday season, with a full display of our jewellery creations.” Moreover, the space will bring clients closer to the craftsmanship, a celebration of art, story, and precision.
WHERE TO FIND THEIR WORK
Finally, explore their website, Gabby Elan, or follow Gabby Elan Jewellery on Instagram, TikTok, and X.
Also, the team crafts every piece of custom grillz with care, individuality, and imagination, proof that luxury begins with a smile.
Read further about design below, or head to the IRK Magazine homepage to explore more.
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Kendra Dresser is in Communications and Public Relations with a focus on how fashion, media, and culture shape the way we see the world and ourselves.
She’s interested in the connection between image and meaning: how a campaign, an outfit, or a trend can say something deeper about identity, mood, and the cultural moment.
She’s especially drawn to how Generation Z uses fashion and beauty to express individuality, often in bold, layered, and playful ways. She’s also curious about how social media continues to reshape storytelling, changing how we create, share, and connect through visual culture.
To Kendra, fashion is more than just style; it’s a language! One that reflects who we are, how we feel, and what we stand for. She’s committed to sustainability and believes fashion and culture should not only inspire but also respect the planet.
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