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EVERYWHERE I LOOK A Bold Fusion of Fashion and Culture

In “Everywhere I Look,” fashion and culture step into the streets, transcending traditional editorial boundaries. This bold concept, shot by renowned Paris-based photographer Audrey Krawczyk, juxtaposes high fashion and culture against the rawness of a humble Central American town. The editorial integrates its images into the environment—billboards, walls, and boxes—highlighting the stark contrast between the polished luxury of couture and the rugged authenticity of the surroundings.

The Vision: Fashion as a Cultural Dialogue

Audrey Krawczyk’s work consistently pushes the envelope of fashion photography. With over eight years of experience and a bold, graphic style, she crafts images that speak volumes. Her background as Karim Sadli’s first assistant refined her strong global viewpoint, which informs her unique artistic language.

In this editorial, Krawczyk collaborates with a dynamic creative team, including stylist Star Burleigh and video artist Alban Duchateau. Together, they redefine how we perceive fashion editorials. Placing models wearing Dior and Valentino in unexpected settings challenges viewers to consider fashion beyond its commercial roots. The luxury brands, such as Prada, Veronique Leroy, and Christian Dior, stand out brilliantly against the town’s modest backdrop. All while questioning what is our fashion and culture.

Fashion in Context: Beauty Amid Hardship

Every frame in “Everywhere I Look” captures a dichotomy—luxury clothing against humble surroundings. Bing Bing wears Veronique Leroy earrings, paired with Cesare Paciotti pumps, standing beside crumbling walls. Kathia’s Christian Dior shorts and sunglasses seem almost otherworldly against the worn streets and faded advertisements.

The editorial speaks to disparity but does so with sensitivity. Rather than exploit the town’s environment, Krawczyk uses it as a canvas to highlight contrasts. Accessories like Komono sunglasses and l’Atelier Nawbar earrings add accents of luxury, while textures and colors amplify the visual conversation.

Each model embodies grace and poise while connecting subtly to their surroundings. The styling by Star Burleigh ties together elements of the old and the new, the polished and the imperfect. This synergy lends the editorial its unforgettable edge.

Audrey Krawczyk: Creating Art in Motion

Audrey Krawczyk’s photography is more than a snapshot; it is a performance. Her intuitive style brings models and environments together like dancers in a seamless rhythm. Every detail—from Yumiko Hikage’s modern hair artistry to Vichika Yorn’s makeup touches—heightens the sensory experience.

The addition of a video by Alban Duchateau enhances the story, providing movement to Krawczyk’s still frames. This multimedia element amplifies the contrast between the dynamic motion of the models and the static town. Watch the video here to experience the editorial in its entirety.

“Everywhere I Look” challenges conventions, merging fashion, art, and socio-cultural commentary. Through Krawczyk’s lens, beauty becomes a bridge—connecting worlds that, at first glance, seem miles apart.

Photographer: Audrey Krawczyk
Stylist: Star Burleigh
Hair Dresser: Yumiko Hikage
Make-up: Vichika Yorn
Vidéo: Alban Duchateau
Retouch: Frederic Helsen
Models: Kathia from New Madison Agency Paris
Bin Bing from IMG Agency Paris
Brynn from Premium Agency Paris
Barbora from Women 360 Agency Paris