GEORGES VICIDOMINI PARIS: SWIMWEAR & STYLE

Discovering Georges Vicidomini : A Philosophy of Effortless Elegance

Georges Vicidomini is the founder and artistic director of DNUD, a Paris-based swimwear brand known for its clean lines, impeccable cuts, and timeless minimalism. Designed to feel like a second skin, DNUD swimwear is all about confidence without ostentation — a philosophy Georges also applies to how he lives and moves through the city. In this Little Black Book, he shares his favorite Parisian spots, from soulful flea markets to the perfect espresso.

Who are you?

I’m Georges Vicidomini, founder and artistic director of DNUD. I design swimsuits with the idea that feeling good, first and foremost, means looking effortless. My work is driven by simplicity, guided by precision, and inspired by a kind of beauty that doesn’t need to scream to be seen. Instead, it whispers with intention.

Why Paris?

Paris is where I live, and more importantly, where I draw inspiration every single day. The city has a wild, beautiful rhythm, one that pulses through grand boulevards and hidden corners alike. It’s a place full of stories, always unfolding. Above all, it challenges me, fuels my creativity, and keeps my curiosity alive. No matter how often I walk a street, I never experience it the same way twice.

Best restaurant in town?

Casa Bini, 36 Rue Grégoire de Tours, 75006

This cozy Italian spot in Saint-Germain is a true gem. It’s warm, unpretentious, and, above all, deeply delicious. Every dish takes me back to my roots and reminds me why simplicity matters — in food, as in design. It’s all about pure flavors and no fuss. That’s exactly why I go there for comfort, and why I bring friends when I want them to feel at home.

Ideal date night?

Localino, 10 Rue de l’Odéon, 75006 Paris

Casa Bini, 36 Rue Grégoire de Tours, 75006

To me, the best dates are all about presence, being fully there, in the moment. It usually starts with a drink in a relaxed bar to break the ice, and then flows naturally into dinner at Casa Bini or Localino. Since I love Italian food, of course, both spots are close to my heart; they serve honest, heartfelt cuisine that never tries too hard. More importantly, what truly matters is the rhythm of the evening —the flow, the connection, and that unmistakable feeling of ease that makes everything else fade away.

Favorite bar?

L’Avant-Comptoir, 14 Rue Lobineau, 75006 Paris

It’s a buzzing wine bar tucked inside the Saint-Germain market — a place you might miss if you’re not paying attention. My daughter introduced me to it, and ever since, it’s become a regular stop. From the moment you walk in, the vibe is lively and unfiltered. There are no frills — just great wine and delicious Southwest-style tapas. People stand, mingle, and share plates as easily as they share stories. As a result, the space fills with laughter, connection, and undeniably good taste.

Best pub for the game?

Any pub on Rue Princesse in the 6th arrondissement will do — that’s where I go to watch rugby in Paris. As a rugby lover, it’s the perfect spot. The atmosphere is electric, and the crowd is always warm, passionate, and ready to cheer. Before long, strangers become friends, united by the game. It feels, in many ways, like a third half-time — a joyful extension of the match itself, right in the heart of the city.

Coffee spot?

Honestly? It’s the café downstairs. Nothing fancy — and that’s exactly why I love it. Nestled between the bakery and the newsstand, it’s where I start my day, almost without thinking. First, I stop in for a simple espresso; then, I take a moment to settle into the rhythm of the morning. By now, they know my order by heart, which makes everything feel familiar and easy. It’s not just about the coffee — it’s about the ritual, the routine, and the quiet comfort of being known. Every day begins there, and somehow, it always feels just right.

Favorite Paris neighborhood?

The 6th arrondissement, especially around Saint-Germain-des-Prés, is where I feel most at ease. In fact, there’s a calm energy to the area — chic, but never too polished. Moreover, it offers a perfect blend of history, art, bookstores, and cafés. As a result, it’s where elegance and bohemian spirit naturally meet. Instead of following a route, I prefer to walk without a plan. That way, I let the city surprise me — every time, in the most unexpected and inspiring ways.

Go-to art gallery?

The Paul Bert Market in the Saint-Ouen Flea Market

It’s more than a gallery — it’s a world of its own. In fact, each stall tells a story. You’ll find vintage furniture, rare objects, and iconic pieces of 20th-century design. I often go there to furnish our showrooms. At the same time, I go to spark new ideas. After all, beauty is everywhere — you just have to pay attention. And when you do, inspiration always follows.

Must-visit museums?

The Fondation Louis Vuitton, 8 Av. du Mahatma Gandhi, 75116 Paris

The Fondation Louis Vuitton stands out for its bold space and modern shows. Meanwhile, the Louvre remains timeless, humbling, and full of memory. Together, both places invite you to slow down and feel something deeper. In fact, visiting them is always an experience that stays with you long after you leave.

Favorite boutique?

Merci, 111 Bd Beaumarchais, 75003 Paris

It’s a concept store with soul. Not only does it bring together fashion, interiors, and design, but it does so seamlessly — all in one unique space. Moreover, the layout always surprises me. In fact, it’s thoughtful, inspiring, and full of taste. As a result, I don’t just leave with things; I leave with ideas that stay with me long after.

What’s the Georges Vicidomini Saturday night?

No fixed plan. I might see a play or film with my wife — she’s in the cinema world — or have dinner with family and friends. I like that mix of cultural and casual. Every Saturday is different, and that’s the beauty of it.

Sunday ritual?

The Flea Market at Saint-Ouen. Again. I could go every week, I look for rare pieces to warm our shops or to bring something new into our space and I love things that have lived. They give energy and soul to everything around them.

Quiet escape in Paris ?

The Bois de Boulogne. It’s peaceful and green, just outside the city. And if I have time, I’ll stop at the Chalet des Îles. It’s right on the water and feels like a holiday — without leaving Paris.

One thing you must do in Paris?

Wander. Get lost in the 6th arrondissement. Stop for coffee, visit a gallery, open a random door. The real Paris is in its quiet surprises — in the little things that catch your eye when you’re not looking.

Studio Playlist

My taste is wide, but I always come back to poetic French music and raw American rock.

🎵 The Doors – I’m fascinated by Morrison’s voice and the band’s primal energy.
🎵 Charles Aznavour – His lyrics are timeless.
🎵 Alain Bashung – Deep, poetic, and strange.
🎵 Clara Luciani – Her voice feels modern and nostalgic at once.
🎵 Gipsy Kings – Pure joy.
🎵 Calogero – Emotional, melodic, true.

If I could wear one brand forever?

ASPESI. They have this quiet mastery of fabric and fit. Italian, understated, but exact. Like DNUD, it’s about less — but better.

Final Note: The City That Inspires the Cut

From the flea markets of Saint-Ouen to the cafés of Saint-Germain, Georges Vicidomini moves through Paris the way he designs for DNUD — with intention, clarity, and understated allure. His favorite places reflect a shared language of refinement, emotion, and a love for things that last. In a city known for excess, Georges makes the case for quiet luxury — both in swimwear and in life.

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Want some more ? Take a look at : DNUD: Swimwear That Lets Women Breathe

DNUD: Swimwear That Lets Women Breathe