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Yoshiki is the leader of the rock band X Japan, as well as a composer, classically trained pianist, and rock drummer. Yoshiki has been called "one of the most influential artists and composers in Japanese history" by Consequence of Sound, and "prolific" and "a musical pioneer" by Billboard Magazine. He was named the first Japanese man on the cover of Vogue Japan in 2017 and got the Asian Icon Award from Classic Rock Magazine in the United Kingdom.

Yoshikimono is a kimono fashion label founded by Yoshiki. The brand has gained critical acclaim for its modern take on traditional Japanese clothing. Photographer French Cowboy was inspired by Yoshikimono and by the scent Encens Asakusa by L'Orchestre Parfum to create "HINAMATSURI, DOLL’s DAY".

HINAMATSURI is a religious holiday in Japan, celebrated on 3 March of each year. Platforms covered with a red carpet-material are used to display a set of ornamental dolls representing the Emperor, Empress, attendants, and musicians in traditional court dress.

Photographer FRENCH COWBOY A Mia Macfarlane & Julien Crouigneau Creation

Model Pang Rui with BLAKE Model Management

Stylist Mia Macfarlane & Julien Crouigneau,

Hair & MUA Mia Macfarlane

Special thanks Runway Gallery , Aspects Beauty & L’Orchestre Parfum

All Kimonos by Yoshikimono