Masson, the up-coming brand by the designer Rudy Fontaine, comes to Paris to bring a delicate, yet strong breeze from the Bretagne region.
The Esmod-graduated designer's first appearance at the industry took place in 2015, at the "Best graduated fashion show" organized by the Who's Next exhibition. Rudy later worked at Isabel Marant men as an assistant to the artistic director. Later on, he joined the menswear design studio at Officine Générale, and he is currently a graphic designer in the image department of the house Agnès b.
Rudy shared with us some of his inspiration and experiences in creating Masson.
What is the greatest inspiration for your brand?
For this first collection and for the brand in general, my main inspirations are the authentic vision of the sailor and my Breton origins associated with eroticism and poetry found in certain literary and cinematographic works such as Querelle de Brest by Jean Genet, illustrated by Jean Cocteau for example. I like to try to find this harmony between the virility of the men of the French Navy and the soft and sensual vision to which the sea refers. My grandfather translated these facets of a man. At the front, devoted, authoritarian, and rigorous at work, although he was sensitive and creative, accordionist and drawer the rest of the time.
From where does the name Masson come from?
The name Masson comes from the surname of my maternal grandfather. He passed away a year ago, and it was by rediscovering his archives, photos, videos, and drawings that I wanted to put the sailor's locker room before the sailor's locker room and reinterpret its codes in a more contemporary way.
How was your experience creating a brand in the middle of the Covid era?
For the moment the coronavirus has no impact on my work because I create my prototypes myself, I find the fabric directly in Paris, and my supplier for the prints has remained open and responsive. The first production in small series will be done in December and in Paris which should make things easier. For the moment, I am in Bretagne to find all the archives I can and concentrate only on the creation of the brand which will have been finally rather beneficial.
52 Rue Gauthey, 75017