JAEGER-LECOULTRE REINVENTED TIME
Jaeger-LeCoultre, Time Reinvented: A century-old innovation still shapes women’s watches. In 1925, the Duoplan movement redefined how time could be worn. Now, Jaeger-LeCoultre marks its 100th anniversary with elegance, rarity, and insight. At the height of post-war modernism, the world saw the rise of women’s liberation, new forms of dress, and smaller, more intimate accessories. In this context, the brand introduced the Duoplan. Unlike anything before, it packed precision into miniature form. It was not only a technical feat, it was a cultural shift. As the flapper era bloomed, so too did women’s desire for style without compromise. Watches had to follow. The Duoplan solved the watchmaker’s dilemma: shrinking the movement without losing accuracy. For the first time, complexity and elegance fit on a single delicate wrist.
JAEGER-LECOULTRE : THE COLLECTIBLES, A CELEBRATION OF HERITAGE
Indeed, the 2025 capsule pays tribute to this innovation. As a result, Jaeger-LeCoultre’s latest Collectibles capsule features ten rare pieces from the golden age of 20th-century watchmaking. Moreover, each one showcases the Duploan movement, its iconic two-level architecture, compact yet commanding. From diamond-set Art Deco cocktail watches tosculptural 1950s designs, these are not just timepieces. They are wearable archives.
JAEGER-LECOULTRE: A SYMBOLIC LAUNCH
Fittingly, the launch takes place in Paris, city of Jaeger’s origin and historical partner to LeCoultre. Therefore, this nod to the Maison’s bicultural roots highlights how legacy and geography intertwine. From June 13 to July 27, collectors and connoisseurs will meet at 7 Place Vendôme to witness time in its rarest form.
DUOPLAN’S FEMININE DESIGN IMPACT
The Duoplan wasn’t just smaller. It changed what women expected from a watch. As women shed corsets and embraced sleek silhouettes, the watch transformed. No longer a masculine hand-me-down, it became a fashion object in its own right. With the Duoplan, women gained access to high-performance mechanics without sacrificing beauty or lightness. In 1929, Jaeger-LeCoultre pushed further, launching Calibre 101, the world’s smallest mechanical movement. Still in production today, it powered many Duoplan pieces. It also powered imagination, allowing jewelry designers to dream without limits. With this micro-engineering marvel, watches slipped discreetly into bracelets, secret clasps, and sculptural forms.
DUOPLAN: BEYOND THE WATCH
Each model tells a broader story of era and identity. From the 1930s Duoplan Driver, designed for quick time checks behind the wheel, to the 1941 Chaine set in bold yellow gold, every watch reflects its time. Meanwhile, a 1960 high jewelry piece glimmers with rivière-set sapphires and diamonds, Calibre 101 nestled inside like a secret. Additionally, the Tuile model, with a dial shaped like Mediterranean roof tiles, evokes summer and geometry. Indeed, these aren’t just references. They’re living echoes.
A rare Duoplan model paired with The Collectibles book, history, elegance, and precision in a single frame. Courtesy of JAEGER-LECOULTRE
JAEGER-LECOULTRE: RESTORATION AS AN ART FORM
Every collectible undergoes meticulous revival. With over 190 years of archives and original tools, Jaeger-LeCoultre’s restoration team can bring vintage watches back to life. Using swages, stamps, and hand-finished parts, they restore without erasing history. The goal: preserve soul, not just surface. At a time when speed trumps detail, this capsule invites slowness, knowledge, and emotional value. Each watch comes with a new strap, original box when available, and a certified archival extract. Alongside, The Collectibles book offers deeper context, charting 17 iconic models that shaped the Maison’s golden century.
DUPLOAN: LEGANCE THAT OUTLIVES TIME
In the end, the Duoplan is more than a movement. It’s a metaphor. A century after its debut, it reminds us that elegance lies in invention. That small can be mighty. That women’s design deserves complexity. And that the past, when properly restored, still pulses with meaning.
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Marie Loire Moulin approaches fashion as an immersive language—one that expresses identity, character, and cultural influence. Echoing Jean Cocteau’s observation that “Fashion is what goes out of fashion,” Moulin embraces the paradox at the heart of her craft. For her, fashion is a living, breathing art form—constantly deconstructed, reimagined, and reshaped in response to the world around it.
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