KAMAL SAD ETERNAL ALLURE IN FOCUS
KAMAL SAD ETERNAL ALLURE IN FOCUS: From the runways of Milan to the studios of Dubai, Kamal Sad is more than a familiar face in fashion, he is becoming a storyteller. The Moroccan model has fronted campaigns for Karl Lagerfeld, Christian Louboutin, Armani, Amiri, Tag Heuer, and Revlon. His work has appeared in Vogue, GQ, and Loro Piana, further cementing his status as one of the industry’s rising forces.
KAMAL SAD FROM MARRAKECH TO MILAN
Kamal began modeling in 2016 in Morocco. His international breakthrough came in 2020 when his mother agency, Man Management, under Wesley James, discovered him. Since then, he has workedin London, Milan, Madrid, Dubai, Istanbul, Hamburg, Thailand, and the Philippines. He spent long periods in Milan and now bases himself in Dubai. Nevertheless, he prepares for Paris and aims to expand into the U.S. market as well.
KAMAL SAD AND ETERNAL ALLURE
His latest project, Eternal Allure for IRK Magazine, marks his first step into creative direction. He teamed up with photographer Ben Cope to merge the timeless qualities of painting with the immediacy of photography. “For this shoot, I looked a lot at classic painters like John Singer Sargent and Jacques-Louis David. Their work captures timeless beauty with a romantic feeling especially in how they show the human form. I wanted to bring that same feeling into photography blending light, shadow, and emotion to create images that feel like modern paintings,” he explains. Kamal didn’t just pose; he co-created. Moreover, he insists that the project thrived as a dialogue.
Kamal Sad embodies timeless elegance in Eternal Allure, blending strength with vulnerability through fashion, movement, and portraiture. Photography by Ben Cope, styling by Aleksandra Markovic, makeup by Anastasia Pakulova.
KAMAL SAD STRENGTH WITH GRACE
At the heart of Eternal Allure lies Kamal’s vision of masculinity. “Masculinity is often shown just as power or strength, but I wanted to show another side one of elegance, vulnerability, and beauty. For me, it’s about balance. I believe true style and masculinity can include softness and emotion, not just toughness. This shoot reflects that idea strength with grace.” Instead of repeating old codes, Kamal challenges them. As a result, his work pushes the conversation about male beauty into a more nuanced space.
KAMAL SAD WEARS TWO HATS
For the first time, Kamal directed as well as modeled. Consequently, the project demanded that he combine vulnerability with control. “Being both the model and the art director meant I was deeply involved in every detail; from the concept to the mood and styling. It gave me a different perspective when posing because I already knew exactly what story I wanted to tell.”Years of experience with iconic brands gave him the tools. “I’ve been blessed to learn from incredible creatives while working for brands like Christian Louboutin, Armani, and Karl Lagerfeld, and now I can translate that experience into shaping and telling my own story.”
KAMAL SAD AND HIS COLLECTIVE EFFORT
Although Kamal shaped every stage of the project, he highlights collaboration. “For this shoot, I started by creating a mood board to capture the overall vision and shared it with Ben Cope, the photographer. We had a really open and creative collaboration I brought the initial concept and visual references, and Ben helped bring it to life with his unique style and expertise. On set, we worked together closely on posing and mood to make sure everything felt authentic and aligned with the story.” Stylist Aleksandra Markovic and makeup artist Anastasia Pakulova added essential layers, enriching the final result.
Kamal Sad channels timeless strength and elegance in Eternal Allure, captured by Ben Cope. Styling by Aleksandra Markovic, makeup by Anastasia Pakulova.
KAMAL SAD PERSONAL EXPRESSION
Above all, Kamal poured himself into the project. “For me, this shoot was special because it was a new experience and the first time I got to produce a story I wanted to tell and express. I have a deep appreciation for art and painters, so I really immersed myself in that mindset, even listening to classical music to get into the zone. It made the shoot feel more personal and meaningful for me.” The balance of directing and modeling let him embody authenticity. While the images carry elegance, they also reveal raw emotion.
KAMAL SAD THE NEXT CHAPTER
Kamal looks ahead to Paris and the U.S. Overall, he wants to go beyond modeling and shape fashion narratives himself. After all, Eternal Allure shows an artist intent on balancing strength and vulnerability, body and emotion, beauty and truth. Consequently, he transforms each frame into a living artwork.
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Marie Loire Moulin approaches fashion as an immersive language—one that expresses identity, character, and cultural influence. Echoing Jean Cocteau’s observation that “Fashion is what goes out of fashion,” Moulin embraces the paradox at the heart of her craft. For her, fashion is a living, breathing art form—constantly deconstructed, reimagined, and reshaped in response to the world around it.
What fuels Marie Loire’s creativity is the ability to blend worlds—to explore the intersections of fashion, technology, history, and art. She is inspired by how these disciplines collide to generate experiences that are not only visually compelling, but also deeply purposeful.
Moulin is particularly drawn to artistic expressions that serve as bridges—linking cultures, fusing tradition with innovation. Sustainability, for her, is not a buzzword but a foundation. She sees it as a long-term commitment to thoughtful creation, not a passing aesthetic.
As a stylist working with actors on film sets, Marie Loire thrives on transforming a director’s vision into living, breathing characters. Through wardrobe and silhouette, she builds atmospheres that tell stories—stories of emotion, intention, and presence.
Her creative drive extends into virtual reality and immersive art, where she explores how emerging technologies can shift perception and spark connection across cultural boundaries. For Moulin, the digital realm is just another canvas—one that, when used with care, has the potential to resonate as powerfully as the physical world.
Whether on set or in virtual space, Marie Loire seeks originality and depth. Her work is marked by richly layered references, a reverence for detail, and a belief that fashion—at its best—can speak not just to the eye, but to the mind.
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