Mattia Bellucci Serves Style at Wimbledon with C.P. Company
When fashion heritage meets the white heat of Wimbledon.
There’s a new kind of elegance stepping onto the grass courts this summer—and it’s laced with rebellious energy. Italian tennis player Mattia Bellucci is making his mark at the iconic Wimbledon tournament, held from June 30 to July 13, 2025. But this year, it’s not just about the forehand—it’s about fashion. In a bold move blending archival design with athletic functionality, Bellucci joins forces with C.P. Company, the Italian brand born from innovation and the legacy of its legendary founder, Massimo Osti.
A Collaboration Woven in Heritage
For this year’s tournament, Bellucci wears a white-on-white uniform that’s anything but standard. The look includes a crisp technical polo, tailored shorts, and a lightweight overshirt, each piece meticulously constructed by C.P. Company for this exclusive partnership. Designed to perform under pressure and heat, the ensemble remains faithful to Wimbledon’s traditional dress code, while subtly pushing its aesthetic boundaries.
At the center of this visual story is the brand’s iconic Goggle detail, subtly embedded into the overshirt—a nod to the brand’s functional roots. Bellucci also carries a limited-edition bag made from Plain Paper Touch, a fabric both textural and futuristic. Its clean structure is contrasted by a carefully embroidered motif, pulled from the rich archives of C.P. Company and originally created by Massimo Osti himself. The motif also appears on the back of the overshirt, creating a cohesive dialogue between each element of the outfit.
A Natural Affinity between Mattia Bellucci and C.P. Company
What makes this collaboration feel so alive is the genuine connection between Bellucci and the brand. This isn’t just a marketing move—it’s personal. Known for his love of vintage sportswear and his interest in design history, Bellucci has long admired Osti’s pioneering work in textile innovation and visual identity.
His visit to C.P. Company’s archives earlier this year deepened that connection. Immersed in the sketches, materials, and techniques that defined Osti’s career, Bellucci found himself aligned with the brand’s mission: to rethink what sportswear could be, both aesthetically and functionally.
“I’ve always looked at clothing as a form of storytelling,” Bellucci explains. “C.P. Company speaks to that—every detail has a purpose, a past, and a personality.”
A New Kind of Athlete : Mattia Bellucci
The partnership signals a broader cultural shift. Nowadays, athletes are no longer just competitors—they’re cultural curators and visual messengers. Moreover, by collaborating with C.P. Company, Bellucci clearly shows how performance and design can evolve together. In fact, he’s not just stepping onto the grass in technical gear—he’s wearing a message, a legacy, and a point of view.
As a result, this creates a new archetype of athlete: elegant, focused, and undeniably stylish.
More Than Just a Match
With this Wimbledon debut, Mattia Bellucci and C.P. Company aren’t just dressing for the occasion—they’re rewriting the rules of sportswear storytelling. It’s a collaboration that proves that heritage can evolve, performance can be poetic, and sometimes, style is the ace.
Because on this court, tradition meets transformation—and that’s a match worth watching.
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Amélie JOUISON is a fashion photographer and art director.
She likes to question the status of the image as a woman, incorporating a point of humour, burlesque and creating discomfort.
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