• IRK Magazine

"Mijo" Has The Midas Touch


Mijo, a colorful and fun fashion film inspired by Pachucos fashion from the 1940s, was shot in the uncharted streets of Mexico City. The film is a collaboration with independent local artists, and it combines traditional Mexican tailoring, fashion, music, and illustrations into a single project. Mijo reinterprets the myth of King Midas through a modern Mexican lens, channeling the city's edgy and urban spirit.


The Director, Mazdey Snob, stated about her colorful and mythic film “The film is a tribute to my love for magic realism. I wanted to create something with a narrative, but with a touch of surrealism to it. I also wanted to make sure that it reflected the Mexico of today, where tradition and modernity meet, and showcase the wonderful creative talent we have here.”


Mazdey was born in Mexico and currently resides in Spain. has a Bachelor's degree in Graphic Design from the University of Guadalajara, but she has always been interested in cinema and filmmaking. She has explored the audiovisual language by creating stories that reflect her own vision of the world as a result of her appreciation for fashion film. Mazdey also founded Snob Solutions, an independent audiovisual production company specializing in fashion, art, music, and lifestyle projects.


With over six years of experience producing video content for artists, designers, and fashion brands, she has been invited to speak at several universities and platforms about fashion film as a genre through her work as a director.


Director and Writer: Mazdey Snob ( @mazdeysnob )

Art Direction & Styling: Mazdey Snob

Editor: Snob Solutions ( @snobsolutions )

Production: Snob Solutions

Director of Photography: Alberto Casuso

Cast: Gerardo Rocha, Dolores Black (@doloresdebernardo), Alejandra Soto ( @abortadealien )

MUAH: Marielos Coronel ( @marieloscorop )

Associate Producer: La Tia En Llamas ( @latiaenllamas ) Viridiana López (@vilobau) Cristina Prado ( @cristinprad )

Music: Jarana Beat ( @jaranabeat )

Designers: Manov ( @manovmanov ), Colectivo creativo ( @colectivocretivodemoda ), Julio Jordan Mexico (@julio.jordan), De Barrio, Paloma Lira (@palomalirastudio)

Color: Can Aviral ( @can.aviral_color )


Check out some behind the scenes images from Mijo:


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