top of page

Storytelling & Sustainability at STAN

Patrick Michael Hughes Senior Fashion Editor

Si Li Photographer

Shaharooz Mahmoodi Cinematographer

FALL 2021 New York

STAN prides itself on a unique approach to fashion construction using detail oriented historical techniques of handcraft, mending, and quilting. Launched by surfer and fashion model Tristan Detwiler, STAN is based on sustainability and story-telling.

STAN uses textiles as old as 140 years old, forgotten over time, and unveils their stories of travels, ownership, wear, mending and love. Some have been gifted, tattered and passed down over generations.

Now these pieces allow a new person to continue and share the unique stories of time, but in a different form such as a jacket.

Tristan Detwiler is Los Angeles-based after graduating from USC in 2019, where he studied design. “I was born and raised in San Diego, which will always be my home," says Tristan.

“Surfing is a large part of my life, and therefore STAN is influenced by Southern California surfing culture and its relaxed lifestyle. I wear my STAN jackets to the beach, after I surf, and then out at night."


bottom of page