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Urban Streetwear Trends: StreetZER Fall/Winter 19/20 Trends

Him: Polo shirt FRED PERRY, sweater & jogging pants ELLESSE, Campbell collaboration suitcase EASTPAK. Her: puffy jacket ELLESSE, serpent print socks WOLFORD, white & navy sneakers BORDEN.
Him: Polo shirt FRED PERRY, sweater & jogging pants ELLESSE, Campbell collaboration suitcase EASTPAK. Her: puffy jacket ELLESSE, serpent print socks WOLFORD, white & navy sneakers BORDEN.

Urban streetwear trends are evolving fast, and StreetZER Fall/Winter 19/20 captures the energy of this movement. Set against the unexpected backdrop of Les Olympiades in Paris, this editorial reimagines street fashion with bold colorblocking, sportswear influences, and casual cool. Therefore, StreetZER offers a fresh and energetic vision of modern urban style.

White coat MOLLY BRACKEN, Silk scarf GANT, serpent print tights WOLFORD, cowboy hat STETSON.
White coat MOLLY BRACKEN, Silk scarf GANT, serpent print tights WOLFORD, cowboy hat STETSON.
Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Camouflage overalls THE NORTH FACE, White turtleneck NORTH SAILS, cowboy hat STETSON.
Him: Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE North Face, White turtleneck NORTH SAILS, cowboy hat Stetson. Her: White coat MOLLY BRACKEN, Silk scarf GANT, serpent print tights WOLFORD, cowboy hat STETSON.
Him: Puffy jacket with exposed feathers CHEVIGNON, camouflage overalls THE North Face, White turtleneck NORTH SAILS, cowboy hat Stetson. Her: White coat MOLLY BRACKEN, Silk scarf GANT, serpent print tights WOLFORD, cowboy hat STETSON.

Bold Colorblocking and Statement Pieces

This season’s urban streetwear trends embrace bright, saturated hues — electric blues, neon greens, vivid reds — worn with unapologetic confidence. Moreover, oversized hoodies, sharp joggers, colorful puffer jackets, and statement sneakers dominate the scene. The colorblocking technique, in particular, brings a vibrant energy to casual wear, turning classic pieces into bold statements. Thus, every look feels dynamic and street-ready.

Finally, Ben Sherman’s burgundy jogging set introduces timeless style with a modern edge. Meanwhile, Fred Perry polo shirts, Ellesse jogging pants, and Eastpak’s Campbell suitcase add movement and layering possibilities to the overall look. In addition, bright layering pieces from Napapijri, North Sails, Lee, and Sweet Pants create a lively and optimistic palette, perfect for an urban playground.

Accessories also play a vital role. For example, Stetson cowboy hats, Wolford serpent-print socks and tights, Borden sneakers, and Frederique Constant watches infuse each outfit with individuality and attitude. As a result, the looks not only reflect the wearer’s personality but also stand out boldly in the metropolitan landscape.

The Power of Color in Urban Streetwear

Color has become a driving force in today’s urban streetwear trends. Indeed, bold hues are no longer just accents; instead, they dominate entire looks, creating emotional impact and a clear visual identity. In urban fashion, color choices act as immediate statements of energy, freedom, and individuality. Moreover, vibrant combinations like electric blue paired with neon green, or fiery red clashing with muted grey, reflect a new wave of confidence in dressing. As a result, the interplay of unexpected shades breathes life into city streets, turning them into dynamic, ever-changing fashion galleries. Therefore, color in fashion today is not simply decorative; it has become a powerful language — one that expresses resilience, creativity, and the urgent desire to be seen.

Denim strap watch worn around her neck MICHEL HERBELIN, crop top & black jogging pants ELLESSE, windbreaker NEW BALANCE.Him: Black jogging pants ELLESSE.
Denim strap watch worn around her neck MICHEL HERBELIN, crop top & black jogging pants ELLESSE, windbreaker NEW BALANCE.Him: Black jogging pants ELLESSE.
Sneakers ARCHE, denim strap watch worn around her neck MICHEL HERBELIN, crop top & black jogging pants ELLESSE, windbreaker NEW BALANCE.
Sneakers ARCHE, denim strap watch worn around her neck MICHEL HERBELIN, crop top & black jogging pants ELLESSE, windbreaker NEW BALANCE.
Her: Windbreaker NEW BALANCE, multi-colored leggings ELLESSE, white & navy sneakers BORDEN. Him: Windbreaker NEW BALANCE, black jogging pants ELLESSE.
Her: Windbreaker NEW BALANCE, multi-colored leggings ELLESSE, white & navy sneakers BORDEN. Him: Windbreaker NEW BALANCE, black jogging pants ELLESSE.
Her: White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Mustard yellow vintage sweatpants & orange puffy jacket SWEET PANTS.
Her: White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Mustard yellow vintage sweatpants & orange puffy jacket SWEET PANTS.

Les Olympiades: Paris as an Urban Playground

Les Olympiades, with its brutalist architecture and expansive concrete structures, serves as the ultimate stage for showcasing the latest urban streetwear trends. Consequently, the harsh, minimalist surroundings only intensify the vibrancy of the colorful outfits.

The models move confidently through open plazas and towering walkways. For example, a puffy jacket with exposed feathers by Chevignon paired with camouflage overalls from The North Face transforms utilitarian clothing into fashion statements. In addition, neon windbreakers by New Balance and sporty pieces from Arena show how performance gear merges with high-style urban wear.

Her: White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Mustard yellow vintage sweatpants & orange puffy jacket SWEET PANTS.
Her: White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Mustard yellow vintage sweatpants & orange puffy jacket SWEET PANTS.
Red & blue plaid puffy jacket with hoodie NAPAPIJRI.
Red & blue plaid puffy jacket with hoodie NAPAPIJRI.
Matching jump suits ARENA.
Matching jump suits ARENA.

Furthermore, the architectural lines of Les Olympiades mirror the sharp cuts and bold blocks of color featured in the clothing. As a result, the setting emphasizes the editorial’s deeper message: urban streetwear today is about standing out, creating individuality amid urban uniformity.

Capturing the Spirit of Urban Streetwear

Shot by French Cowboy — a creative collaboration between Julien Crouïgneau and Mia Macfarlane — StreetZER captures not just clothing, but the pulse and emotion of the city. Models Anne S. and Sacha Z., represented by Studio Paris Agency, bring authenticity and movement to every frame.

Orange puffy jacket SWEET PANTS, bright yellow puffy jacket LEE.
Orange puffy jacket SWEET PANTS, bright yellow puffy jacket LEE.
Matching jump suits ARENA.
Matching jump suits ARENA.

The styling, by Mia Macfarlane and Julien Crouigneau, perfectly balances casual athleticism and visual impact. Meanwhile, Makeup Artist Glossy Ruby and Hair Stylist Ludovic Dupuis crafted bold, fresh beauty looks to complement the dynamic fashion. Additionally, the team was supported by Assistant Stylist Ali Cabanzo, Assistant Photographer Aubane Despres, and Makeup Assistant Manon Mayo. Special thanks go to Sophie and Paul L’Hommet for their invaluable collaboration.

Notably, the collection includes standout pieces such as an ocean-blue velvet skirt by Molly Bracken paired with a Wolford bodysuit, colorful matching jumpsuits from Arena, and multi-layered jackets from brands like Napapijri and Sweet Pants. Consequently, StreetZER offers a vision of urban streetwear trends that is diverse, expressive, and unapologetically bold.

Purple puffy jacket NAPAPIJRI, light pink puffy jacket NORTH SAILS, red puffy velvet polyamide jacket LEE.
Purple puffy jacket NAPAPIJRI, light pink puffy jacket NORTH SAILS, red puffy velvet polyamide jacket LEE.

Explore More

To discover more about the vibrant styles featured in StreetZER, visit Ben Sherman and Ellesse.

Watch FREDERIQUE CONSTANT, Grey jogging pants, neon orange sweatshirt & grey puffy sleeveless jacket with hood SWEET PANTS.
Watch FREDERIQUE CONSTANT, Grey jogging pants, neon orange sweatshirt & grey puffy sleeveless jacket with hood SWEET PANTS.
Grey large coat with orange scarf and neon interior VICTORIA ANDREYANOVA.
Grey large coat with orange scarf and neon interior VICTORIA ANDREYANOVA.
Him: Orange puffy jacket Sweet pants, bright yellow puffy jacket LEE. Her: Purple puffy jacket NAPAPIJRI, light pink puffy jacket NORTH SAILS, red puffy velvet polyamide jacket LEE.
Him: Orange puffy jacket Sweet pants, bright yellow puffy jacket LEE. Her: Purple puffy jacket NAPAPIJRI, light pink puffy jacket NORTH SAILS, red puffy velvet polyamide jacket LEE.
Mustard yellow top SWEET PANTS, mustard yellow corduroy pants LEE.
Mustard yellow top SWEET PANTS, mustard yellow corduroy pants LEE.
White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Orange puffy jacket SWEET PANTS.
White & navy shoes BORDEN, yellow sweatshirt & bright yellow puffy jacket LEE. Him: Orange puffy jacket SWEET PANTS.
Burgundy sweatshirt BEN SHERMAN.
Burgundy sweatshirt BEN SHERMAN.
Him: Green sweatshirt with logos on sleeves FRED PERRY, backpack EASTPAK, burgandy jogging pants BEN SHERMAN. Her: Ocean blue velvet skirt MOLLY BRACKEN, jellyfish body suit WOLFORD, logo print sports bra ARENA.
Him: Green sweatshirt with logos on sleeves FRED PERRY, backpack EASTPAK, burgandy jogging pants BEN SHERMAN. Her: Ocean blue velvet skirt MOLLY BRACKEN, jellyfish body suit WOLFORD, logo print sports bra ARENA.
Purple puffy jacket NAPAPIJRI, ocean blue velvet skirt MOLLY BRACKEN, jellyfish body suit WOLFORD, logo print sports bra ARENA.
Purple puffy jacket NAPAPIJRI, ocean blue velvet skirt MOLLY BRACKEN, jellyfish body suit WOLFORD, logo print sports bra ARENA.

Shot by FRENCH COWBOY
A Julien Crouïgneau & Mia Macfarlane Creation
Model Anne S. & Sacha Z. at Studio Paris Agency
Makeup Artist Glossy Ruby, Hair Stylist Ludovic Dupuis, Stylist Mia Macfarlane & Julien Crouigneau, Assistant Stylist Ali Cabanzo, Assistant Photographer Aubane Despres, Makeup assistant Manon Mayo
Special thanks to Sophie & Paul L’Hommet

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