• Stacy Seiler

Victoria Hayes Spring/Summer 2020 Collection « Space Jam »


Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

Victoria Hayes’ NYFW debut took place on the evening of September 4th at Spring Studios, with actresses Kimmy Shields and Caylee Cowan, Miss Jay Alexander, violinist Ezinma in attendance.

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

A highlight of the evening was the appearance of supermodel Coco Rocha, who closed the show in a black and white over-sized vinyl jacket, pin-striped shirt and pencil skirt, from which a latticework of Swarovski crystals swayed in time to the hard pounding beats of ‘The Prodigy’.

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

Since launching her label in 2016, Hayes has drawn numerous celebrity clients, including: Madonna, Lady Gaga, Andra Day, Cardi B, Alicia Keys and Ariana Grande. This is no surprise as Hayes’ most recent collection is a manifestation of the complex “dichotomy of present-day womanhood: Beautiful and aggressive, romantic yet protective, tough but precious.”

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

Inspired by the ‘90s movie 'SPACE JAM', Hayes Spring/Summer 2020 ready-to-wear, successfully transforms nylon windbreakers, athletic wear and the power suit into luxury items that reveal a more contoured and feminine silhouette.

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

Hayes’ use of layering and draping materials such as, hand-painted prints, colorful silks and reflective vinyl, along with the heavy embellishment of Swarovski crystals, highlight the collection’s desire for movement. This is also mirrored in the pairing of form-fitting, high-waisted tops with lose-flowing pants that reference the freedom of movement found in 90’s tracksuits.

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com

Hayes traces her other source of inspiration back to her childhood, during an 8-year period when she was a self-described tomboy with a love for basketball. Maybe that is why Victoria Hayes’ S/S 2020 collection succeeds in creating an aura of confidence and inner strength, the kind that we, as women, strive for as contenders on our own court.

Victoria Hayes Space Jam Collection Ready-to-Wear Spring/Summer 2020 Shot by: Darin DiCIanno/BFA.com


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