Saint-Rémy-de-Provence, Souleiado Style with Stéphane Richard

For Stéphane Richard, president of the iconic Provençal label Souleiado, Saint-Rémy-de-Provence is much more than just a picturesque village. In fact, it’s where tradition, family, and style come together under the southern sun. Located in the heart of Provence, this timeless town blends historic charm with everyday elegance.

Naturally, it’s no surprise that Richard, who lives here year-round, knows every hidden corner. From where to sip the perfect rosé to where to linger over local tomatoes under ancient plane trees, he has crafted a life deeply rooted in place. Moreover, his insider knowledge offers a rare glimpse into a Provence that’s both authentic and effortlessly chic.

So, if you’re planning a visit, or simply dreaming of one, this personal guide will show you exactly where to eat, drink, stroll, and soak up the atmosphere. Above all, it’s a love letter to Saint-Rémy-de-Provence, told through the eyes of a man who has made it his muse.

INSIDE SAINT RÉMY DE PROVENCE, BY STÉPHANE RICHARD

Who are you?

Stéphane Richard, President of Souleiado.

What is this city to you?

Saint-Rémy-de-Provence is undoubtedly one of the most iconic villages in the region, and fortunately, I have the chance to live here. It perfectly embodies everything I love about Provence, its rich heritage, timeless beauty, and relaxed lifestyle.

Best restaurant and why?

 Le Château des Alpilles, 1392 Rte du Rougadou, 13210 Saint-Rémy-de-Provence

Le Château des Alpilles is a stunning Provençal estate, and it’s where our family comes together for life’s most meaningful moments. In fact, it’s much more than just a meal, it’s a ritual. Picture this: a plate of heirloom tomatoes freshly picked from local farms, a perfectly chilled glass of rosé from the Alpilles, and the soft shade of hundred-year-old plane trees overhead. Without a doubt, it feels like dreaming with your eyes wide open.

Best street food choice?

Although the Feria of Nîmes isn’t exactly in Saint-Rémy, it’s close enough to count. In fact, every June and September, the streets of Nîmes burst alive with vibrant bodegas, lively music, and endless energy. Furthermore, the festivities last well into the early hours, making it an absolutely unmissable event. Therefore, if you’re in the region during those months, it’s a must-see experience

Favorite coffee spot & bar?

Le Grand Café Riche, 27 Boulevard Marceau, 13210 Saint-Rémy-de-Provence France

Le Café de l’Industrie,  21, 19 Bd Mirabeau, 13210 Saint-Rémy-de-Provence

The bars of Saint-Rémy-de-Provence offer a wide range of experiences. From Le Marché to La Place, and from L’Industrie to Le Riche, each spot has its own unique personality. Moreover, there’s history in every cup and glass, truly Provence’s soul served in liquid form. Whether you’re after a lively atmosphere or a quiet moment, these bars deliver it all.

Favorite area of the city ?

Place Favier.
It’s the village’s belly button, so to speak, the central pulse point for generations. Beautiful and ancient, it’s where stories begin and memories linger.

Must-Visit Museum?

Musée Souleiado, 39, rue Charles Deméry, 13150 TARASCON

The Souleiado Museum,

Every visit reveals something new, a sketch, an object, a memory. It’s my very own madeleine de Proust.

Favorite Boutique of Saint-Rémy-de-Provence ?

Souleiado, of course.
For fashion, home decor, or a piece of Provençal tradition, it’s the place to go. Naturally.

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Want more ? Take a look at : Souleiado Heritage: A Timeless Dance Between Craft and Sunlight

Souleiado Heritage: A Timeless Dance Between Craft and Sunlight