ABOUT ME

Anna Ustenko Portrait

Anna Ustenko

Based in Kyiv, Ukraine, Anna Ustenko is a fashion writer, producer, and communicator. For the past two years, she has served as the producer of Look into the Future, the annual contest for emerging design talent held under the patronage of Ukrainian Fashion Week.
She began her journalistic work in 2022, reporting on Ukraine for media outlets across Canada and France, before channeling her focus into the fashion industry. Rooted in a background in PR and Contemporary Art studies, her work is dedicated to amplifying independent voices, discovering emerging talent, and bringing conceptual fashion stories to a broader global audience.

Let’s work together!

Models backstage at Look into the Future 2025

Hope by Hope: Efrosyniia Turns Family Memory Into Fashion

This September, Nadiia Dobrovolska presented Efrosyniia, her new collection for the conceptual brand hope by hope. Through this collection, the designer and founder honours a young girl who disappeared from her family’s records in 1918….