INCLUSIVE BEAUTY TRENDS: MY MESSY BEAUTIFUL LIFE
Inclusive beauty trends are reshaping the global beauty industry from the inside out. As the rules of traditional beauty fade, brands now embrace individuality, identity, and authenticity. Not surprisingly, digital culture powers this shift. According to DataReportal, people spend more than 2.5 hours each day on social media. Therefore, beauty conversations have moved online—where real people now lead the narrative.
The effect of social media on real beauty
Social media influencers drive inclusive beauty trends: my messy beautiful life. They recommend products, share routines, and celebrate their differences. As a result, people no longer define beauty by idealized norms. It reflects a wider spectrum of real lives.
Beauty brands have responded. For example, MAC Cosmetics has always prioritized identity over conformity. “Inclusion for us has always been a non-subject,” says Tom Sapin, Senior Artist at MAC France. “We’ve always dealt with identity.”
This ongoing shift has changed not only who beauty serves—but how it connects.
Inclusive beauty trends: my messy beautiful life is personal and powerful
As a result, consumers now demand more from the beauty industry. They increasingly look for transparency, clean ingredients, and meaningful connection. In response, inclusive beauty trends: my messy beautiful life speaks directly to those values. Consequently, it empowers everyone to show themselves and to be recognized.
In addition, even global icons align with this movement. Kendall Jenner, now representing L’Oréal Paris’s Panorama mascara, explains: “Through my eyes, I feel powerful, confident, proud.”
Makeup has become more than cosmetic. It’s a tool for self-expression, regardless of geography, gender, or tradition. Therefore, inclusive beauty trends allows individuals to define beauty on their own terms.
Want more? This beauty story is featured in our Human Issue. Dedicated to identity, beauty, and empowerment.
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Sofia Alurralde calls herself a citizen of the world, a title that reflects her deep appreciation for diverse cultures, meaningful connections, and the ever-evolving landscape of fashion and lifestyle. An Argentine-Italian journalist and influencer based in Paris, she seamlessly blends her passion for storytelling with a keen eye for luxury, culture, and contemporary trends. Her work has been featured in prestigious publications such as Marie Claire, Forbes, IRK Magazine, and L’Officiel Monaco.
With a background in Communication and Journalism, along with a Master’s in Corporate Communication and Strategy, Sofia has established herself as a distinctive voice in the industry, crafting compelling narratives that bridge fashion, business, and the art of living. She thrives on discovering new perspectives, meeting inspiring individuals, and immersing herself in the creative pulse of different cities.
Beyond traditional media, Sofia has cultivated a strong digital presence, engaging with over 250,000 followers on Instagram through her elegantly curated mix of fashion, travel, and lifestyle content. Her refined aesthetic and immersive storytelling transport her audience to the world’s most exclusive destinations and experiences.
Through her work, she continues to celebrate beauty, creativity, and the global dialogue that shapes the world of luxury.
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