Less Folies: A Captivating Avant-Garde Fashion Story

In IRK Magazine’s bold fashion story, “Less Folies”, high-fashion creativity seamlessly blends art, style, and storytelling. Shot by visionary Paris-based photographer Filipe Joannes, the editorial challenges fashion norms while presenting a visually striking statement.

The Vision Behind the Lens

Filipe Joannes, combining his background in art direction with training at Istituto Marangoni and the New York Film Academy, approaches photography with a unique perspective. Not only does he blend art, beauty, and fashion mechanics, but he also creates stories that resonate deeply. Through “Less Folies,” Joannes challenges societal norms and invites viewers to rethink their views on fashion and art. Consequently, his work pushes boundaries and inspires fresh ideas.

A Collaborative Masterpiece

“Less Folies” highlights the power of teamwork in creating something extraordinary. For example, stylist Aurore Donguy carefully curated bold looks that reflect IRK Magazine’s edgy aesthetic. Similarly, models Ludmilla Scavone and Claudia Cuomo brought life and energy to the outfits, transforming them into true works of art.

Additionally, the beauty team—comprising makeup artist Alesia Solo, hairstylist David Vincent Marotta, and nail artist Sylvie Vacca—added stunning details that elevated the entire editorial. Furthermore, set designer Salomé Merran crafted captivating backdrops that perfectly complemented the outfits. Behind the scenes, photo assistants Quan Nguyen and Jérémy Melloul worked diligently to ensure everything came together seamlessly, while stylist assistant Chloé Jaureguy managed the finer details with precision.

Fashion as Art and Expression

The styling in “Less Folies” takes viewers on a journey through imaginative designs and luxurious textures. For instance, a Leandro Cano dress paired with a fascinator by IncogniD’or and gloves by DROMe creates a sense of theatrical elegance. In contrast, a tailored suit by dMN Paris, styled with Aristide gloves, offers a polished yet daring look.

Moreover, another standout ensemble features a corset by Zana Bayne, layered over a flowing Emanuel Ungaro gown. This combination redefines femininity by blending structure with fluidity. Accessories, including hats by Céline Robert and jewelry by Delphine-Charlotte Parmentier, enhance each outfit, adding sophistication and drama. As a result, the editorial feels timeless yet daringly modern.

Multimedia Storytelling

What truly sets “Less Folies” apart is its use of multimedia storytelling. For instance, post-production by Brian Nguyen introduces a surreal, dreamlike quality that blends hyperrealism with digital artistry. Consequently, this layered approach transforms the editorial into both a fashion story and an abstract art piece. By pushing beyond traditional editorial photography, “Less Folies” creates a wholly unique experience.

Fashion’s Role in Contemporary Culture

“Less Folies” goes beyond fashion to comment on culture and its evolution. According to Filipe Joannes, fashion is a tool that moves society forward while capturing specific moments in time. Through this editorial, he not only challenges conventions but also offers a fresh perspective on how fashion can provoke thought and inspire change.

In conclusion, with its bold creativity and innovative storytelling, “Less Folies” solidifies IRK Magazine’s reputation for producing groundbreaking editorials. It is a vibrant celebration of collaboration, imagination, and style. Ultimately, this editorial is both a visual feast and a thought-provoking statement that leaves a lasting impression.

Photographer: Filipe Joannes @filipejoannes
Stylist: Aurore Donguy @auroredonguy
Model: Ludmilla Scavone @milla_scavone at Mademoiselle Agency @mlleagency
Model: Claudia Cuomo @claudia.cuo
Make up: Alesia Solo @alesiasolo_muah
Nail artist: Sylvie Vacca @nailsbysylvievacca
Hair: David Vincent Marotta @david.vincent.marotta
Set designer: Salomé Merran @salome.merran
Post production: Brian Nguyen @brian.nguyeenx
Photo assistant: Quan Nguyen @parisphotographer.fevrier
Photo assistant: Jérémy Melloul @jeremy.melloul
Stylist assistant: Chloé Jaureguy @jaureguychloe_stylist